At the Mom 2.o Summit I attended a Pin It to Win It Pinterest Workshop led by Pinterest staff.
Pinterest drives 80% of Modern Mom Life’s traffic so it’s extremely important for me to stay in the know with one of the best social media platforms out there. If you are not using Pinterest to market your business you may want to rethink that.
Did you know that Pinterest pins are 100 times more spreadable than a retweet, with the retweet average hitting only 1.4% and the half-life of a pin is 1,600 times longer than a Facebook post?
Here’s how to win on Pinterest from two people that work for Pinterest (one being the person who writes the Pinterest Algorithm!) Eek!
Creator Tips, Tricks, and Best Practices from Pinterest Insiders
What is Pinterest?
Pinterest is a visual discovery engine. We must think of Pinterest as a way to help people discover what they love. Pinterest views its platform in these stages: inspiration, discovery, evaluation and action.
Is your content actionable? Meaning, does it drive your audience to try it and comment on your pins? The more they do the higher chances your content will be seen organically.
Pinterest is growing fast with 200 million active users with 70% of them being Moms! If you have a mom blog or a business/product that markets them then there is no excuse for you not to have a Pinterest business profile.
Reach wins over followers
Pinterest confirmed that it’s not about followers, but how many people you reach with your content. Notice how you can now see how many monthly users see your content. I am excited about that change! Brands, take note please.
Creator Pinterest best practices
Upgrade to a free business account and claim your website to unlock analytics, ads and other tools. Coming soon: the ability to Shop the Look and video applications. The Shop the Look feature will be available through Style Shop Collective.
Pin frequently for the best results
Point blank: If you are very active on Pinterest and pinning daily your profile will be shown on the following tab. There is no difference in pinning organically vs. a third party scheduler. Hallelujah! I use Tailwind (affiliate) and love it because I can schedule them all out. Be patient and stick with it. Publishing consistently over consecutive months is the best way to build a dedicated audience.
Ratios don’t matter anymore. The rule I once heard was pin 80% of other’s content and only 20% of your own. Pinterest confirmed they don’t care about this so pin your own quality content with pride.
Think like a pinner
People plan ahead. Start saving pins that are relevant to trends, seasons and holidays around 45 days in advance.
Create and organize your boards
One destination, multiple pins
Link multiple pins to the same webpage. If can be beneficial to save a variety of images that might appeal to different types of pinners. Just make sure to add unique descriptions that are specific to each pin. It will also improve your SEO. Double bonus! Keep in mind that 80% of pinners access Pinterest from mobile devices so design accordingly. The amount of text on your pin does not matter either like it does on Facebook.
Use a vertical aspect ratio
I am so glad this rumor got cleared up for me. I have heard many conflicting reports of what size we should be designing our pins. Here it is: design for a vertical pin ratio of 2:3. For example, 600px wide x 900px high. Square images with a minimum of 600px x 600px can work well.
Make your content actionable
The pin’s image should be included on the landing page. Also, the page’s content should match the pin description. Make it easy for pinners to find more information about your pin after they click through . Ensure that links work and load fast.
Understanding keywords and hashtags
Keywords and hashtags help pinners find your pin.
Write your pin descriptions answering the who/what/when/where in the first sentence. Talk to your audience not to the algorithm machine. Keep in mind that after 24-48 hours of pinning making edits to the description will not help you rank higher. So no need to go back to old pins and edit them. It won’t matter.
Be sure not to go overboard on hashtags. They recommend no more than 20 hashtags. It’s more about relevance on hashtags not the amount.
Customize your profile
Tell your brand’s story by customizing your profile. Head to your settings and add a profile photo, about you, location and website. Design your profile cover with a board that best represents you by clicking the pencil icon in the upper right of your profile
There you have it the latest Pinterest tips and tricks to help you grow your online audience. Remember, Pinterest wants to help people discover what they love. Plan your content around topics that will inspire your audience and attract new followers. Oh, and pin daily (They did not specify a number of pins, but enough to tell them your claimed website is active, alive and well!)
What Pinterest marketing tip are you most excited about?