I get it. Digital marketing can be overwhelming, but there are several social media marketing tools that have helped me streamline my efforts and save time. I didn’t learn about these resources overnight and they continue to evolve. Work smarter, not harder with these easy social marketing media tools and resources.
Enhance your productivity by trying these
social media marketing tools
Word Swag – This app is perfect for making artwork for quotes that you can place on Facebook. I use this app for Modern Mom Life Facebook quotes. It’s easy to make on the fly when a random thought comes to your mind that you want to get across quickly.
Canva – Perfect for organizations that want to design one graphic that can transform to all social media platforms with one click of a button. There are extra fees for that feature. I also purchase stock photos from Canva at $1 per photo. I made this graphic in Canva in less than 10 minutes because of the pre-made layouts they offer.
Organization & Networking
Evernote – I could write an entire blog post about my love of this program. Organizes all my notes. I can clip articles that automatically save to my notebooks. My favorite paid feature is the ability to take a photo of a business card from my cell phone and it automatically scans the information to connect with that person via email or LinkedIn. No more carrying massive amounts of business cards. They are all in my phone now.
OneDrive – File management and sharing program. I can access my files from any computer.
Un.Roll Me – Unsubscribe to all your emails with one click. I also use this tool with my Gmail address. It bundles all my emails together and delivers it to me once a day. This helps me stay focused and less distracted when checking my inbox.
iWatermark – Free app, but I paid extra for it to store my logo and simply stamp it on my photos before I post them to social media.
Afterlight – Another great option for photo editing from your phone.
Adobe Lightroom – I edit all my blog photos on this program because it will resize and include my watermark on multiple photos at once. I do pay a monthly fee for this program, but it’s been well worth the expense.
iMovie – I edit my blog videos on this program.
Splice – For short videos that I shoot from my phone and I can add my watermark with this iPhone app.
Headline Analyzer – Free resource that scores your headline.
Google Trends – Free resource to see what keywords are trending or being searched right now.
Facebook and Twitter
RoundTeam – Retweets certain hashtags and other people who fit in my niche. Free, but costs extra for added features.
Hootsuite – Schedules my Twitter posts. I can use it for Facebook, but I choose to schedule those posts inside of Facebook because I noticed they gain more attention than a third-party scheduler post does.
Boardbooster – Automatically pins and loops my pins on a daily basis. Saves me a ton of time pinning all day. Sorry, to burst your bubble, but I don’t actually pin that much. (Free trial)
Tailwind – I schedule pins through this software as well. It will schedule them out at the best times and provide you key analytics.
Crowdfire – Helps me see who has followed and unfollowed my accounts. Also, has the ability to copy other Twitter account followers that may be similar to mine. That way I can follow those users in hopes they will follow me back. Also, shows you who your most engaged fans are so you can be sure to interact with them often.
TagsForLikes – Search and copy popular hashtags to include on your Instagram posts. (Free)
Repost – I don’t use this as much because I stopped reposting things on my lifestyle blog, but for a business that has great customer interaction this could be a great way to showcase your biggest fans. I see a lot of businesses who let their audiences know which #hashtag their followers should include for the possibility of being featured on their platform.
More Social Media Marketing Tools
Google Alerts – Sign up and input keywords related to your business. Anytime someone mentions these keywords on the internet, Google will send you an alert. It’s a good idea to set up a Google Alert of your business name so you are the first to know when someone posts about your business, whether it’s good or bad.
Google Analytics – A must for any website/blog. I check this several times a week, so I can see what content on my website is gaining the most attention and where I can improve. Also, great for seeing what social media platforms are sending your website the most traffic.
What social media marketing tools or applications are you currently using right now? Have I missed any must-have visual marketing apps?