Let’s explore the reasons to have your brand on all social media platforms. Listen, I get the reason why you aren’t on every social media platform – it’s time-consuming, it requires a learning curve, and it’s just ‘one more thing’ to keep up with. It’s exhausting just like running a business is, so you already know that feeling.
Four reasons your brand needs to be on all social media platforms
Your competition is most likely already there
Research your competitors and see what they are doing on social media. If they are on several social media platforms, their reach may be higher than yours.
Expand your reach or risk neglecting some of your audience
Most likely, you already know your target audience and have decided to focus on the social media channel(s) that serve that crowd.
However, think of all the different social media channels as different parties that your audience attends. Some of these parties overlap while others are distinctly different. Some party goers hang out with other people who wouldn’t dare go to that party, but they are still friends.
Does that make sense?
You never know what people may share with their friends or families that aren’t on that particular social media channel.
For example, I may have seen an article on “10 Must-Travel Spots in Hawaii” on Pinterest. It speaks to me. I want to go there now so I tell my husband (who isn’t on Pinterest) we should plan a trip there soon. He benefits from this social media channel more times that he wants to admit.
Increase your SEO
Social media & Search Engine Optimization (SEO) can work together to improve a site’s ranking.
The more actively you produce content, and share it on social, the better your chances of ranking on search. (Source: Acquisio Blog)
Customer Service is King
What happens when people complain and they don’t feel like they are being heard?
Horrible shopping experiences bring out the worse in people.
When a customer feels like they can’t get a hold of anyone, they turn to social media to complain.
If you aren’t on social media, they get even more frustrated because they want their problem to be resolved or heard in a timely manner.
Be proactive and be available to address these complaints (or praises). Yes, it takes work and time but your customer service efforts will be rewarded long-term.
According to Help Scout, Over 1 million people view tweets about customer service every week. Roughly 80% of those tweets are negative or critical in nature.
Negative reviews aren’t pretty for any business. Customers can get more upset when they can’t find an avenue to voice their concerns.
Personally, I try to keep an open-mind reading negative reviews. I tend to side more with the complainer when I see their concerns aren’t being addressed by the company.
Mistakes happen but when companies show that they are available, ready to listen, and happy to fix a problem, it shows through on their social media posts.
In conclusion, it’s hard to be everywhere for everyone. The good news is over time your efforts to be on several social media platforms will pay off. Depending on the social media platform, try to write messaging that is custom to that channel. It does take more effort and energy to maintain several social media channels, but with time-saving tricks and social media management programs you can definitely do it!
Which social media platforms are avoiding and which ones do you absolutely love?