For the past few months, I have been filming Facebook live sessions on Modern Mom Life. I have made crafts live and interviewed several people live on air. With each session I am learning more and more about Facebook Live. Of course I still have a ton to learn myself so if you know any great Facebook live tips, please do share! I have been asked what equipment and techniques I have used along the way. Hopefully, this article will be able to help you start your own Facebook Live journey in order to market your business online in a unique and interactive way.
The Facebook Live equipment I use
You can spend a ton of money on equipment if you wanted. However, it’s really not necessary when you are first starting out. (Please note these are affiliate links).
- Lavalier Microphones
- Rode Microphones SC6 Dual TRRS input and Headphone Output for Smartphones (If you need two mics for two people on air)
- Light Kit – This is the same kit I use for my blog photography. I will say they are not the easiest to transport when I shoot on location. If anyone has lighting products they love, please share.
- If you are feeling advanced, you can film it from your PC or Mac. Read here to find out how.
To Do Before Your Facebook Live Broadcast
- Tell people in advance that you are going to go LIVE! Promote (or boost) a Facebook post telling people to save the date.
- Set your video quality to HD inside the Facebook app settings.
- Set your phone to Airplane Mode. (Yes, you can still connect your Wifi while on Airplane Mode)
- Clean your phone’s camera so the image is sharper.
- Make sure you have a strong Wifi connection and your phone is fully charged. If you can keep it charged while you are filming, even better.
- If you want to practice shooting before going live to see what it will look and sound like, simply go to your Facebook personal page and select “ONLY ME” instead of “PUBLIC” or “FRIENDS”. You will be the only one that sees it.
- Write a Headline that lets people know what’s in it for them. What would make them stop scrolling or doing what they are doing to watch you?
What to do during your Facebook Live broadcast
- Grab your audience’s attention immediately or they may phase out. Get right to it! Tell viewers ASAP what’s in it for them if they stick with you and watch your video.
- Do introduce yourself. Don’t assume people know who you are. Build your credibility and social proof. Your audience will see you as valuable and that they need to listen to what you say. Be the expert in your field.
- Ask viewers to subscribe to your live feed. Draw it to people’s attention in your video.
- Bring great value whether education or entertainment. Be yourself and be energetic. Tell a story or joke. A bit of both. Build that Like Factor.
- Be social with your interactions in comments. Ask questions in real-time. People love that. Engage and Interact. Use their name as you talk to them. Let people know that you see them by using their name.
- State the question out loud because not everyone is paying attention to reading the question. (Great question, Becky…. repeat the question, then give answer)
- Sessions that last 15 – 30 minutes seems to be the best duration for a Facebook Live session. It’s not soaking up too much of your viewers time.
- Include a Call to Action (If you liked this broadcast, you will LOVE my weekly e-newsletter. Subscribe here…)
What to do after your broadcast
- Save to the Camera Roll (It’s the square button next to the HD Upload option)
- Higher quality – check yes.
- Make sure it posts to your Facebook page.
- Share the Replay to your FB groups, personal, other people.
- Repurpose your content by posting on YouTube, Vimeo or Live Stream.
- Transcript them and make them a blog post.
- Embed it into your blog post. Leverage it!
Ways to Use Facebook Live for your Business
- Conduct an interview with an employee or company representative.
- Technique (Show how you make your best seller drink)
- Behind the Scenes Look (Show your audience how you set up for an event)
- Unveiling or Opening of New Product.
- Q&A with Experts.
- Drawing a Prize Winner from a contest.
My most important Facebook Live piece of advice is…
Practice, Practice, Practice.
Some of your sessions will be amazing while others might be duds. It’s fine! Don’t fret. Learn from them and move on. With each Facebook live session you are finding out what your audience engages with and you will figure it out as you go along. With more practice comes more confidence. You got this!
Good luck with your Facebook Live sessions and let me know how this article has helped grow your online presence.